Finely Crafted Design
Following the principles of William Morris, BEIT aims “to create an alternative to the dehumanizing industrial systems that produces poor-quality and ‘unnatural’ objects.”
Ethical production made by medium to small sized ‘companies’. The majority of the designs are produced in Lebanon to help the local economy. Otherwise, they are produced by expert small artisans in different countries.
BEIT aims to sell exclusive, handcrafted pieces without industrializing them. Each piece is unique in its craft and attention.
Emilie Skaff, the founder of Beit Collective came from a high-end/luxury design gallery background. The high-end nature of design never really resonated with her, she felt the value of design should be accessible to more people, not just a select few.
When the revolution in Lebanon happened, she knew she had to marry her passion for design, her desire for it to be accessible, and the very immediate need of celebrating Lebanese craftsmanship and artisanal culture.
BEIT is a direct translation from the word ‘HOME’ in Arabic. The Middle Eastern love for the home is a feeling that we wanted to convey through a familiar name. With BEIT, Collective we aim at spreading this special love of the home beyond the Middle East.
The stylised Arabic “B” or ب included in the logo was made to mimic the Phoenician boats.
The Phoenician culture was largely centred in Lebanon. With coastal cities like Tyre, Beirut, Byblos and Tripoli, the country proves a strategic location for sea-based trade. Many of these cities were among the most important to Phoenicians and a lot of their history still persists today
Designed by Melissa Haddad
She then followed to study a master’s degree in Decorative Fine Arts and Design at the Sotheby’s Institute in London, where she heavily focused her research on Modern and Contemporary design.
Emilie then developed her experience and appetite for the design world at Galerie Kreo until 2019.
When the revolution in Lebanon happened, BEIT Collective was the direction to go to marry her passion for design love of her country and culture.
As a UI/UX specialist, I have a keen eye for aesthetics and a strong ability to translate complex ideas into intuitive and visually appealing user interfaces. I excel in conducting user research, creating wireframes and prototypes, and implementing responsive designs that deliver seamless user experiences across multiple devices and platforms. By leveraging my expertise in interaction design, information architecture, and usability testing, I strive to create digital products that not only look great but also provide exceptional usability and accessibility.